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Optra

Optra

Edge AI platform combining Optra processing devices, a management portal and plug-and-play AI skills for real-time in-store camera and audio insights.

Certified

In-store Intelligence

Typical reply within 2 business days

Capabilities

  • Edge AI processing across 5 device tiers (Compute 550 up to VZ6100, up to 157 TOPS)
  • Device management portal (deployment, monitoring, firmware/skills updates, mass enrollment, statistics by region/device)
  • Level 1 plug-and-play skills (area controls, behavioral safety, customer engagement, demographics, emergency alerts, PPE detection, vehicle/traffic tracking)
  • Level 2 customizable skills (customer contact, people counting, vehicle data, yard management)
  • Level 3 fully custom AI skill development
  • Privacy-by-design (wireframe/bounding-box abstraction, no raw video retained by default, customer-controlled access)
  • Local/on-premise processing (no cloud dependency required).

Best for

Retailers, transportation/logistics and site-management operators looking to deploy camera- and audio-based operational AI (traffic, engagement, safety, signage-viewership analytics) at scale, without building custom computer-vision infrastructure themselves.

Certified solutions and versions

No items found.
Certification applies only to the solutions and versions listed above. New products, modules or major versions must be validated before inclusion.

Retail media use cases supported

  • Facial Attention
  • Customer Engagement
  • Heatmap / People Counting / Queue Line Monitoring
  • Audio Validator
  • Ask Optra Anything

  • Vision models used for Ask Optra Anything don't support motion detection or motion-triggered events

Technical requirements

Cameras must support RTSP (Real-Time Streaming Protocol) and ONVIF. Requires an Optra Edge device — CX2000, VZ5000, VZ5100 or VZ6100 (device choice depends on camera count: CX2000 is a protocol translator with 0 cameras serviced directly, VZ5000 handles 1-4, VZ5100 handles 1-7, VZ6100 handles 3-12). Ask Optra Anything specifically also requires a subscription or locally-installed Visual Language Model (OpenAI GPT-4o, Azure OpenAI, Google Gemini, Anthropic Claude, or local Llava:13b). All devices run Poky Linux with Docker-containerized skills, secure boot, and standard WiFi/Gigabit Ethernet.

Availability

Support model

  • Portal for centralized device/skill monitoring, remote troubleshooting, firmware and skills updates, and mass device enrollment
  • Hardware comes with a 1-year warranty, upgradable

Data exchange

  • Security review passed
  • Privacy and GDPR reviewed
  • No PII transferred

Documentation