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Forcom

In-store execution layer for European retail chains: the promotion engine and shelf-label pricing system that turns a promoted offer into a sale.

Certificado

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capability deck

Resposta típica em 2 dias úteis

Capacidades

Real-time basket recalculation at the checkout in under 50ms, with 10,000 promotions running concurrently and no added latency at the scanner.
Loyalty identity and golden-record management, including recognizing a customer by hashed payment card without a physical loyalty card.
Personalized offer delivery at scale: 1.5 billion personalized offers a month, a million offers activated daily.
Automatic settlement of centrally funded promotions back to independently owned stores.
Central management of shelf-edge pricing and promotional messaging across paper labels and ESL, vendor-agnostic on ESL hardware.
Basket-level transaction and redemption data made available to the retailer for closed-loop measurement.

Ideal para

Retail chains from roughly 100 stores upwards with high transaction frequency and complex promotional mechanics, including groups of independently owned stores that need central campaigns settled back to individual owners.

Casos de uso de retail media suportados

Redemption of a promoted offer at the point of sale, applied to the basket in real time.
Closed-loop measurement: connecting a campaign to actual basket-level sales and to the customers who redeemed, rather than to exposure.
Personalized offer delivery to identified loyalty members, consistent across store, e-commerce and app.
The shelf edge as a campaign surface: promotional messaging on paper labels and ESL, changed centrally across the estate.
Settlement of brand-funded or centrally funded promotions back to independently owned stores.
Basket-level transaction and redemption data delivered to the retailer for audience building and post-campaign analysis.

Screen content management, playout scheduling or proof-of-play.
Ad serving, DSP/SSP, programmatic buying or inventory yield management.
Creative production or dynamic creative optimization.
Audience marketplaces, or selling shopper data to brands.
Footfall, dwell time or camera- and sensor-based in-store measurement.
The consumer-facing mobile app itself (Forcom provides the APIs and data, not the app front end).

Requisitos técnicos

Deployed inside the retailer's own infrastructure (on-premise or retailer's cloud tenant) - not shared multi-tenant SaaS. Integration with Footprints AI would run over REST API in both directions (campaign/offer definitions inbound, redemption/basket events outbound). No POS replacement required - the existing POS calls an external promotion engine at scan time, or runs Forcom's checkout client. Works with the retailer's existing ESL hardware, vendor-agnostic. No hardware supplied by Forcom for this integration.

Disponibilidade

Live in 16 countries, mainly CEE, DACH and Western Europe, with one retailer running the same promotion logic across 14 of them. No geographic restriction on new markets; language, tax and fiscal localization handled per market at implementation.

Modelo de suporte

Partner-led L1/L2/L3 by Forcom for Forcom components, with joint escalation to Footprints AI for anything on the integration boundary. Support hours, response and resolution times are agreed per contract; grocery-scale production deployments are covered outside business hours.

Troca de dados

No personal data is transferred to Footprints AI. Customer data stays inside Forcom's own systems, with the retailer as data controller. Any future exchange would be limited to pseudonymized or aggregated data (offers and redemptions), and only with the retailer's approval.

Documentação

API reference and integration guide exist, shared under NDA during technical evaluation.