CHALLENGE
Mutti aimed to drive portfolio growth across theEurocash retail network, proving that omnichannel retail media can deliver measurableimpact across very different shopping environments.
SOLUTION
Mutti used retail media to reinforce brand presence andportfolio relevance across key purchase touchpoints. Footprints AI enabled:
- Omnichannel orchestration: Consistent brand presence across in-store screens and radio, app and website placement
- AI-driven delivery: Media exposure prioritized moments with higher propensity to visit and buy within the category
- Buyer and category affinity targeting: Activation focused on existing Mutti buyers and shoppers with affinity for tomato-based cooking products
- Close-to-purchase visibility: Brand messaging reached shoppers at key decision moments, supporting both planned and impulse-driven purchases
RESULTS
The campaign delivered clear, measurable impact:
- +5.72% total sales uplift vs preceding period
- +10x ROAS
- +9.14% and +8.83% uplift in high-fit retailers (ABC and Delikatesy Centrum)
- 1.64M shoppers reached and 5.85M impressions delivered, exceeding media targets
Download the full case study to see how retailmedia turned brand visibility into measurable portfoliogrowth for Mutti across the Eurocash network.
