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SocioLocal

SocioLocal is a multi-location marketing and local media platform that lets retailers, brands and franchise networks reach local audiences across hundreds or thousands of store pages on Facebook, Instagram, Google Business Profile and TikTok. From one platform, head office teams manage local content, advertising, reviews and reporting while keeping brand consistency and local relevance. Founded in 2017,SocioLocal manages local social media pages across 10,000+ locations and is the recommended local social platform for SPAR International.

For retail media networks, SocioLocal enables retailers and suppliers to extend campaigns to local store audiences through location-level social media advertising and digital marketing. Campaigns can be coordinated centrally, activated across participating stores and measured through metrics such as impressions, clicks, engagement and campaign performance. This creates opportunities to monetise local digital audiences alongside broader retail media activity.

Footprints AI powers in-store retail media. SocioLocal extends the same supplier campaign to shoppers around each store via local social, allowing brands to buy in-store and local digital in one plan, complete with store-level reporting on both.

Certified

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SocioLocal

. Footprints AI is in copy.

Capabilities

Central publishing to hundreds of local store pagesfrom one dashboard.
Brand governance: approved content pools, localpermissions and controls.
Location-level paid social campaigns targeted aroundeach store.
Supplier-funded retail media campaigns run across storepages.
Reporting by store, region and campaign: impressions,reach, clicks, engagement and spend.
Unified inbox and review management across all locations.

Best for

Multi-location grocery, convenience and symbol-group retailers and franchise networks with 50+ locations looking to scale local marketing, activate supplier-funded campaigns and extend their retail media strategy across store-level digital audiences.

Certified solutions and versions

SocioCommand

Validated

Head-office platform for centralized multi-location marketing management, brand governance, content distribution and campaign oversight.

SocioConnect

Validated

Local marketing platform enabling store teams to participate in centrally managed campaigns, publish approved content and support local audience engagement.

SocioMedia

Validated

Retail media and local advertising capabilities that help retailers and suppliers activate paid campaigns across store-level digital channels and measure performance.

Certification applies only to the solutions and versions listed above. New products, modules or major versions must be validated before inclusion.

Retail media use cases supported

Local digital media campaigns: Run paid social media campaigns targeting audiences around specific participating store locations.
Supplier-funded advertising: Enable brands and suppliers to fund local campaigns across participating retailer networks.
Local audience reach: Extend brand and promotional campaigns to store-level digital audiences through local social media channels.
Campaign performance reporting: Measure impressions, clicks, engagement, advertising spend and other standard digital campaign metrics.
Geographical performance analysis: Compare campaign performance across stores, regions, campaigns and participating locations.
Retail media monetization: Generate supplier-funded revenue from local digital marketing inventory.

Retail media use cases not supported

Native in-store screen management, digital signage playback or proof-of-play reporting, unless separately delivered through anintegrated third-party solution.
In-store interactive touch-screen experiences or kiosk-based advertising.
In-store audience measurement using cameras, sensors or computer vision as a native SocioLocal capability.
Point-of-sale transaction attribution or closed-loop sales measurement as a standard capability, unless supported by a separate data integration.

Technical requirements

No hardware or on-premise software required. SocioLocal is a cloud-hosted SaaS platform (AWS) accessed via web browser. Retailers need store-level Facebook/Instagram pages connected through Meta Business Manager with admin access, plus a Meta ad account for paid activity. Integration with Footprints AI (e.g. sharing campaign performance data, or joint campaign booking) will be scoped together, via API or scheduled data export.

Availability

Live in the UK (primary market), Ireland, Belgium, Italy and Kenya. SocioConnect is the recommended local social platform for SPAR International's network (c.13,900 stores, 48 countries). Partner-led coverage in Australia/New Zealand. Available in any market where supported social channels operate. Localized in English, Dutch, French and Italian, with further languages available on request.

Support model

SocioLocal provides partner-led support for its own platform, campaign activation and local marketing capabilities. Integration-related issues will be investigated jointly with Footprints AI where required, with ownership, escalation routes and service-level agreements.

Mon–Fri 9am–5pm GMT, priority-based response times, extended/24/7support available as an option.

Data exchange

Data shared with Footprints AI is limited to aggregated campaign and location data: store/location identifiers, campaign IDs, impressions, reach, clicks, engagement and spend. No consumer PII is transferred; audience targeting stays within social platforms. SocioLocal is an Irish company operating under GDPR, hosted on AWS (EU Region),with documented Security Policies & Procedures. A DPA is available on request.

Documentation

Product overview: SocioLocal website https://sociolocal.io/
Platform is cloud hosted SaaS platform, no local installation needed