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Samsung

Samsung VXT (Visual eXperience Transformation) is Samsung's Display Operation Management platform for B2B displays, built to provide a unified system for end-to-end display operations rather than functioning as a standalone CMS.

At its core, VXT combines Display Operation Management with Content Management and Applications in a single platform - letting operators monitor, control, and update every Samsung B2B screen (and select third-party displays) from one dashboard, whether deployed across one site or many regions.

Because VXT is integrated directly at the OS level rather than relying on third-party protocols, it delivers a level of device control, monitoring and operational reliability that software-only solutions can't match, backed by Samsung Knox hardware-level security and ISO/IEC 27001 and 27701 certification.

Certified

Certified Digital Signage Infrastructure

Recommended

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capability deck

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Capabilities

Remote Management (RM) platform, with Content Management (CM) and Applications in the same system (DOM is Samsung's planned upcoming evolution of RM, not yet released)
Remote monitoring, device control (power/brightness/audio/firmware) and auto-healing; zero-touch mass provisioning (pre-register → auto-apply → ready to use)
Multi-org/multi-region management with SSO and tag-based access
Third-party display support (Android, Windows, BrightSign); integration via API with tools like Google Workspace and POS systems
AI Studio for AI-generated video content
Hardware-level security via Samsung Knox, ISO/IEC 27001 and 27701 certified
UI available in 10 languages (English, Spanish, French, German, Italian, Japanese, Swedish, Polish, Korean, Portuguese, Chinese).

Best for

Retailers, QSR chains and corporate environments running Samsung (and select third-party) B2B displays who need centralized, scalable operations and content management across many screens and locations.

Certified solutions and versions

Samsung VXT Cloud, v3.x

Validated

Content scheduling, playlist sync and proof-of-play reporting integrated with Footprints AI campaign delivery.

Certification applies only to the solutions and versions listed above. New products, modules or major versions must be validated before inclusion.

Retail media use cases supported

In-store screen content scheduling and distribution across multiple sites; remote monitoring and live view of up to 30 screens at once
Proof-of-play tracking (P/X series)
AI-generated video content via AI Studio
Multi-site/multi-organization management with tag-based access control
Management of both Samsung and select third-party displays from one dashboard.

Full DOM (Display Operation Management) framework (planned, not yet released)

Technical requirements

Samsung Signage displays running Tizen 4.0+ (minimum firmware version 1090) or Business TV displays running Tizen 7.0+. Third-party support: Android 10+, Windows 10+, BrightSign OS (Early Warning requires Tizen 6.5+; some security lock features are limited on Android/Windows). Access via Samsung Account login (browser-based, no physical signage required for trial). Server Open API available for system integration (P/X/RM P tiers).

Availability

EMEA, LATAM, APAC

Support model

Tiered
All plans (S/P/X/RM S/RM P Series) include VXT Assistant chatbot and technical inquiry support
The top RM tier adds 24/7 call support, live chat, proactive monitoring and a dedicated remote support service

Data exchange

Security review passed
Privacy and GDPR reviewed
No PII transferred