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DaSoft

Dasoft Technologies is a Polish digital signage and retail technology integrator, active since 2001, with 2,500+ completed projects. It delivers LED/LCD/OLED screens, video walls, info kiosks, Smart Point self-service hubs, electronic shelf labels and queue management systems, all managed centrally through its proprietary Illusion® platform, which also handles content personalization and effectiveness analytics.

Nationwide service is delivered through 26 regional offices, handling over 1,000 support tickets a month. Clients include Orlen, Żabka, Eurocash, IKEA, Auchan, PZU, Orange, Chopin Airport, and the City of Warsaw, spanning retail, HoReCa, public sector, healthcare and transport.

Certified

Certified Digital Signage Infrastructure

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capability deck

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Capabilities

LED, LCD and OLED digital signage screens and video walls, no limit on screen count.
Illusion® proprietary CMS - centralized content management, real-time updates, audience/time-of-day personalization, analytics and reporting.
Info kiosks and Smart Point self-service hubs (queue management, information, payment).
Electronic shelf labels with real-time price sync.
Nationwide installation and 24/7 technical service across retail, HoReCa, offices, healthcare, public sector, transport.

Best for

Multi-location retail chains, public sector offices, and transport/aviation sites in Poland needing a single provider for hardware, software, installation and nationwide service - from a single store to networks spanning the whole country.

Retail media use cases supported

In-store screen advertising campaigns across LED/LCD/OLED network.
Monetizing ad space - renting screens to other advertisers in high-traffic locations (malls, stations, airports).
Scheduled, targeted content by day, hour and audience.
Content personalization by location, audience group or time of day.
Campaign effectiveness measurement via Illusion® analytics (engagement data, ROI).
Electronic shelf labels for real-time pricing and promotional messaging.

Ad serving, DSP/SSP or programmatic ad buying.
Basket-level or checkout redemption tracking.
Loyalty program management or customer identity resolution.
Online/e-commerce retail media placements (in-store hardware only).
Selling audience or shopper data to third-party brands.
Creative production or campaign strategy (technology and CMS platform, not an agency).

Availability

Poland

Support model

24/7 service and support delivered through 26 regional offices for rapid technician dispatch nationwide. Over 1,000 tickets handled per month without disrupting device uptime. SLA-backed regular inspections, remote monitoring for ongoing device/system health checks, and staff training included.

Data exchange

Illusion® collects and stores in-store sales and customer engagement data as part of its analytics function. No information on data shared specifically with Footprints AI, PII handling, or GDPR/security review status has been provided.