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Bizerba Polska Sp. Z o.o.
Bizerba Polska Sp. Z o.o.
Bizerba provides intelligent weighing solutions, customer-facing displays, digital signage screens and software for retailers and industrial customers. Our connected retail scales transform service counters into digital media touchpoints, enabling relevant advertising and promotional content to be displayed directly at the point of purchase and shelf-edge (ESL).
Combined with the Footprints AI platform, Bizerba's hardware, software and retail expertise support scalable, data-driven in-store retail media deployments. The partnership is designed for grocery retailers, retail networks and consumer brands looking to engage shoppers, improve the in-store experience and create new opportunities for measurable retail media communication.
A unique advantage of Bizerba is its strong presence at fresh food counters, allowing retailers and brands to reach shoppers at one of the highest-intent moments in the purchasing journey.
Możliwości
- International deployment capabilities with strong local market expertise
- Extensive network of Bizerba-owned service organizations and certified partners
- Premium, reliable weighing technology designed for demanding retail environments
- Advertising and promotional content displayed on customer-facing scale screens
- Access to high-intent shopper audiences through customer-facing displays at fresh food counters
- Digital signage hardware, software and content management capabilities
- Scalable rollout, integration and lifecycle support for multi-site retail networks
- Authorized Pricer partner – Global Electronic Shelf Labels supplier
Najlepsze dla
Obsługiwane przypadki użycia retail media
- In-store advertising campaigns across customer-facing scale displays and digital signage screens
- Sponsored product and brand messaging at fresh-food counters and other high-intent shopper touchpoints
- Store-, screen-, location- and time-based campaign activation
- Project-based monetization of retailer-owned screen inventory for FMCG brands and media agencies
- Cross-selling campaigns promoting complementary products at the scale on fresh-counter and shelf-edge (ESL)
- Campaign scheduling and centralized content management across multiple retail locations
- Interactive touch-based advertising on standard Bizerba customer displays
- Shopper identification, facial recognition or biometric audience profiling
- Off-site, social media, search or mobile-app advertising delivered directly by Bizerba
- Standalone programmatic media buying or ad marketplace functionality
Wymagania techniczne
Compatible Bizerba multimedia scales and/or digital signage screens and players, electronic shelf labels. Active licences for the required Bizerba software, digital signage components, electronic shelf labels and Footprints AI services. Stable internet connection with the necessary network access, firewall rules and endpoint allowlisting. Configured API or connector integration between Bizerba, Footprints AI and the retailer's relevant systems. Agreed scope, structure and frequency of exchanged data, including store, device, product, campaign, playback and - where applicable - transaction data. Minimum firmware and software versions confirmed during technical discovery based on the selected hardware and integration scope. Test environment, sample data and acceptance testing before production rollout.
Dostępność
Bizerba - global brand with availability in ~120 countries (direct & partner network). Bizerba Polska Sp. z o.o. - market organisation with office in Lublin, Poland.
Model wsparcia
- Bizerba provides L1/L2 support for hardware, connectivity and Bizerba software through its international network of service organizations and certified partners. Platform-, campaign- and integration-related issues are jointly diagnosed and escalated to Footprints AI, with responsibilities and service levels agreed for each deployment.
Wymiana danych
The standard integration exchanges campaign assets, campaign and schedule identifiers, and store/device targeting instructions from Footprints AI to Bizerba. Bizerba may return non-personal operational data such as store and device identifiers, playback confirmations, timestamps and device status. No PII, biometric data or individual shopper identifiers are required or transferred through the Bizerba device layer. Any optional SKU, transaction or loyalty data required for targeting or closed-loop measurement must be separately agreed and should be exchanged directly between the retailer and Footprints AI. All data flows are subject to data minimization, encrypted and authenticated transmission, access controls, retention rules, applicable GDPR agreements and a deployment-specific security and privacy review before production go-live.
