Promovendo o crescimento de lojas e marcas com Retail Media

Launch an omnichannel retail media business powered by Next-Gen AI, real shopper data, and closed-loop measurement.

Footprints AI powers the most advanced retail media ecosystem

Enabling brands to easily buy retail media on-site, off-site and in-store that can drive performance and deliver robust measurement.

30

Retailers

500+

Brands

50M+

Shoppers

7K+

Campaigns

Running Across 30 Retail Partners

It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize
It is the Ahold Delhaize, showcasing that brands and advertisers can run retail ads to Ahold Delhaize's audiences as part of Footprints AI's Retail Media Network, and Retailers can join Footprints AI ecosystem, like Ahold Delhaize

Retail Media Até 2030

25%
Será responsável por 25% do gasto total com anúncios.
35%
Gerará até 35% dos lucros de um varejista.
70%
Cerca de 70% são novos orçamentos líquidos de anúncios digitais.

Footprints AI has access to budgets that were previously allocated to other media channels

Net new budgets for retailers to capture — 70%
31%
Shift from Linear TV & Radio
18%
Shift from OOH
8%
Shift from Social
Shift from Print
Shift from Display
Shift from Programmatic
Boost of existing supplier spending — 30%
≈20-25%
Shift in Trade Mkt.
≈10-15%
Shift in Shopper Activations

Challenge for Retail Media

8 out of 10 initiatives fail to attract net new budgets beyond existing supplier spend.

Why? No audiences + no sales + no attribution = no budget shift.

Why? No omnichannel: instore data is a retailer’s biggest asset, but without audiences and closed-loop measurement, brands won't move budget.

Why do Retail Media campaigns stall?

Retailers sell placements, not shoppers

Brands buy broad inventory, not high-intent shoppers
No audience profiling from real store behavior.
Outcome: lower CPMs and fewer repeat dollars.

Performance budgets stay locked

Without product or SKU-level measure, Retailers cannot compete for trade and shopper-marketing budgets.
Outcome: Retailers can win brand budgets but not performance budgets which drive conversion -  and are 80% of the opportunity.

Brands can't prove lift

No closed-loop reporting proving the sale.
Nolink from media to SKU/store sales.
Outcome: small pilots and slow renewals.

No scale

No predictive planning or in-flight pacing using demand signals and store patterns.
Outcome: inconsistent results and low impact.

‍

Footprints AI Ecosystem

Footprints AI’s Retail Media leverages unique customer insights generated by in-store & online behaviors to create precise ad targeting across path-to-purchase, a better performance media for both endemic and non-endemic advertisers.

Want to see how the platform works?

EXPLORE THE PLATFORM

Footprints AI for brands
Insights, planning, creative campaigns,
measurement and results.

Data & Insights

Audiences

Shopper Profiling

Shopper Twin

Predictive Audiences

Omnichannel Ads

Footprints AI
Winning Formula

Footprints AI can deliver 10× incremental media revenue uplift for brands working directly with your supplier brands and network of agencies
Global Brands
+500 MORE
Sources of Budgets
Brand Budgets - 40% Digital Budgets - 30% Trade&Shopper - 30%
Fit for All Brands
Global Brands
Illustration with Coca cola, Henkel, Pepsi, Unilever logos
Sources of Budgets
Brand Budgets - 40% Digital Budgets - 30% Trade&Shopper - 30%
Fit for All Brands
60% - CPG 40% - Non-CPG

The Footprints Business Model

RETAILER 3
RETAILER 2
RETAILER 1
Transactions Loyalty In-Store Behavior Online Behavior
Retail
Audiences
In-Store Ads Web Ads Mobile Ads Off-Site Ads
MEDIA
SELLING
Platform
Access
Media
Agency
MEDIA
BUYING
FMCG
BRANDS
Non-FMCG
BRANDS

Estimate the retail media revenue for your business

GENERATE YOUR BUSINESS CASE

Retail Ads & Managed Services

Performance-based Services

In-Store & Online Retail Ads

Retail Audience Planner

Campaign Reporting

In-Store& Online Retail Ads

Free of Charge for Advertisers

Media Strategy & Sales Insights

Media Planning

Campaign Setup

Campaign Optimization

Discover the capabilities powering retail media growth

EXPLORE CAPABILITIES

Buy – True Reach

Pay – Per View

Get – Real Sales Attribution

Insights for Brands: The Most Advanced Retail Media Intelligence Suite

  • Knowledge: Ask Copilot how something works, and it gives you the right answer, instantly.
  • Sales Insights:Ask Copilot about product performance and shopper behaviour, and it connects directly toreal sales data.
  • Campaign Performance:  AskCopilot to break down any performance metric of any campaign and get help with performance understanding and optimization aspects.
  • Campaign Management: Ask Copilot to help you build or modify a campaign, starting with target audiences and your objectives.
  • Micro-Campaign Creation: Copilot doesn’t just wait for you to ask. It can proactively suggest opportunities.

The Complete Retail Media Operating System

Footprints AI provides an end-to-end retail media infrastructure built for scale, performance, and revenue growth.

Data capture

Connect the signals you already have.

POS Transactions

SKU,store, time, basket

Loyalty/Identity

shopper details, purchases

Store Ops

availability, promos, pricing

In-Store Sensors

footfall,Wi-Fi, cameras, other

On-Site & App Events

users,location, cross and on page

Media Delivery logs

screens, audio, online, offsite

Store Surroundings

weather, traffic, holidays, events

Data & AI Core

Private AI in your private cloud.

Data Model & Mapping

One model across stores, products and shoppers.

Identity & Privacy Layer

Pseudonymized, encrypted, role-controlled access.

Shopper Twin & Store Twin

Who shops, when and how.

AI Layer

Profiling, propensities, missions, and forecasting.

Media activation

Deliver across in-store and online.

CAMPAIGNS

Setup, schedule, control delivery, and reporting.

AUDIENCES

Saved, lookalike, predictive from behavior.

LEADS

Capture & route demand with workflow automation.

SALES & SHOPPER INSIGHTS

Basket insights, planning & outcome proof.

IN-STORE MEASUREMENT

Exposure context + iROAS

Reporting

Proof, impact & revenue.

REPORTING & PROOF

Media proof, shopper proof, sales proof.

  • Reach, Impressions, frequency
  • Breakdown by store, placement, channel
  • Actions
  • Audience profile
  • Sales uplift vs. baseline, SKU/category impact
  • Attribution, iROAS calculation

BILLING & REVENUE

Turn delivery into invoices

  • Budget Consumption
  • Applied terms & discount
  • Invoice generation
  • Audit trail

The Right Infrastructure

Which enables data capture.
Footprints AI collects anonymous visit behavior data via ambient connectivity
Footprints AI infrastructure consists of GSM Network, POS Transactions, CCTV Network, Mobile Device Sensors, Wi-Fi
NetworkFootprints AI infrastructure consists of GSM Network, POS Transactions, CCTV Network, Mobile Device Sensors, Wi-Fi
Network

Omnichannel: shopper behavioral
profiling engine

In-Store & Digital Behavior Data
BEHAVIORAL PROFILING

In-Store Behavior

  • Visits & mobility
  • Zones & exposure

STORE TWIN

Store state
traffic, events, weather, nearby population, zones, conversions
Forecasts
traffic, events, weather, nearby population, zones, conversions

SHOPPER TWIN

Who they are
life stage, socio-demo, household disposable income, location
What they buy
SKU, brand, category, habits, predictive visits & purchases

Online Behavior

  • Web interactions
  • App interactions
MEDIA AUDIENCES
SAVED AUDIENCES
LOOKALIKE AUDIENCES
PREDICTIVE AUDIENCES
CAMPAIGNS

IN-STORE

Screens
Audio
POS
Scan &Os Apps
Smart Shelves
Digital Sampling
Smart Shopping Carts
Wi-Fi Portal

ON-SITE

Web
App
Loyalty

OFF-SITE

Meta/Google
DOOH
Email/SMS/WhatsApp

LEADS

  • Leads Management
  • Conversion Funnel
  • Performance
IN-STORE MEASUREMENT
MEDIA METRICS
SALES METRICS
SHOPPER METRICS
  • Audience Presence
  • Traffic Flow
  • Sales Uplift & Incrementality

LEARN & IMPROVE
PREDICTIONS

Footprints AI’s USP vs. the competition

COMPETITORS
FOOTPRINTS AI
In-store is a first-class data source & media channel
Store Twin forecasting to plan and pace delivery
Audiences built from real shopper behavior signals (100% coverages)
One campaign workflow across in-store + digital
Proof of delivery and real-time pacing in-store & online
SKU + store-level attribution (uplift-ready)
Built-in AI insights: missions, cohorts, basket shifts
Enterprise scale: private AI, white-label, multi-tenant, governance
Open APIs + integrations (DSP, CDP, retail systems)
Privacy-safe architecture for global rollouts

Proven Revenue Growth

From low six figures to multi-million incremental revenue in 18 months

Profi (Ahold Delhaize): building an omnichannel retail media business with end-to-end execution and measurement.

Challenges

  • Retail media execution was fragmented & revenues not scalable
  • Retail Media was managed channel by channel, time-based.
  • Shopper data existed but wasn’t operationalized into sellable audiences.
  • No unified system for orchestration, measurement, and decision-ready reporting.

Solution

An end-to-end omnichannel retail media platform.

  • 100% of shoppers are profiled and mapped to personas, missions, interests, purchases, and affinities.
  • Orchestrated delivery with incrementality measurement (in-store and online)
  • Self-serve campaign setup, management, and reporting
Result: From low six figures to multi-million incremental revenue in 18 months.

Strengthening In-Store Retail Media Execution

Carrefour Romania has partnered with Footprints AI to enhance its local retail media execution, with a strong focus on in-store monetization and operational alignment

Challenges

  • Retail media strategy existed but lacked strong in-store operational integration.
  • Limited local flexibility for commercial execution.
  • In-store monetization potential underleveraged.
  • Need for stronger advertiser engagement and operational execution.
  • Unlimitail and CitrusAd could not scale beyond standard online banners & printed POSM.

Solution

An end-to-end omnichannel retail media platform.

  • Store-level and SKU-level campaign delivery.
  • Sales & Shopper Insights for performance measurement.
  • Predictive audiences and data-driven targeting.
  • End-to-end campaign setup, optimization, and reporting

Result

  • Scaled retail media to seven-figure revenue within 3 quarters (Q2-Q4 2025).
  • Built recurring in-store campaigns driving sustained revenue growth.
  • Enabled measurable incremental ROAS.
START RETAIL MEDIA JOURNEY

Frequently Asked Questions

What is a retail media platform for retailers?

Retail media platform allows retailers to monetise their first-party shopper data and in-store inventory by providing targeted advertising across in-store, on-site and off-site channels, which can be attributed to measurable sales.

How do retailers monetize retail media?

Retailers monetise retail media by selling targeted advertising powered by first-party purchase data, in-store exposure and closed-loop sales measurement. They generate revenue through CPM-based campaigns, performance-based pricing, data subscriptions and managed services.

What makes in-store retail media measurable?

In-store retail media becomes measurable when exposure data is connected to real shopper presence, in-store behaviour and sales outcomes at SKU level. This enables the calculation of incremental sales uplift and iROAS.

What is closed-loop retail media measurement?

Closed-loop measurement links ad exposure directly to actual purchases at the level of individual products and stores. This method proves the impact of incremental sales rather than relying solely on impressions or clicks.

How does SKU-level attribution work?

SKU-level attribution measures whether exposure to an advertisement has increased the sales of a specific product in a specific store compared to baseline sales. This allows retailers and advertisers to optimise their performance budgets.

What commercial models are available for retailers?

Retailers can choose between SaaS licensing, which offers fixed annual packages, and revenue-share partnerships, which are aligned with media sales performance. Additional managed services are available as an optional extra.

How does Footprints AI differ from traditional ad networks?

Unlike traditional ad networks, which focus mainly on digital placements, Footprints AI offers a unified platform that integrates in-store data, omnichannel delivery, private AI infrastructure, predictive audiences and closed-loop attribution.

Commercial models for retailers
We align with your revenue model.

PRICING MODELS – MODEL A: SaaS

Campaigns Audiences (Incl. Identity) Leads Sales & Shopper Insights In-Store Measurement
Annual license (rate card) €180,000 €180,000 €180,000 €180,000 €180,000
Package Deal, Paid Upfront €700,000
Media Consumption Costs €2 CPM

PRICING MODELS – MODEL B: Revenue Share

Campaigns Audiences (Incl. Identity) Leads Sales & Shopper Insights In-Store Measurement
Revenue Share 5% 5% 5% 5% 5%
OPTIONAL: Managed Services – Media Sales 10% if demand is fully managed by Footprints AI
OR
5% if demand is generated directly by the retailer and Footprints AI only manages the lead/sales process
OPTIONAL: Managed Services – Campaign Ops. 5%
Conhecimento
Estudos de caso de Retail MediaGuia de Retail MediaAcademia de Retail MediaWebinars de Retail MediaConferência de Retail Media
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