Overview
Footprints AI gives you real-time, predictive insights into who your buyers are, what drives them to act, and when and where they’re most likely to convert. It’s not guesswork. It’s retail behavior from in-stores and online turned into actionable insights.
Everything starts with understanding the audience: their socio-demographics, life stage, household structure, lifestyle, shopping missions, shopping habits, and purchase intent. That’s what powers precision targeting and Footprints AI’s retail media. Our retail media campaign planning tools let you segment the audience based on their profile and past, present and future shopping behavior.
Behavioral Profiling
Know Exactly Who You're Targeting and Why They Buy.
We use real in-store browsing and purchase data, together with online behavioral data and 460 contextual data signals to profile every shopper across:
Socio-demographics (e.g. gender, age segment)
Life stage (e.g. Dual Income No Kids, Young Professionals, Empty Nest)
Shopping mission (e.g. Stock-up, Weekend Treat, Emergency Fill-in)
Category preferences
Household structure, value segment &
disposable income
Visit patterns by day, time, and frequency
Predictive behaviors related to brands,categories, stores, channels and timing
Why It Matters
No panels. No models. Just actual shoppers, grouped by real-world behavior and the community they live in, across
thousands of stores and billions of transactions.
Output
- Targetable audiences for every campaign, in-store and online
- Propensity scores for visit and purchase
- Next best action triggers
- Lookalike models for retail behaviors
- Automated dynamic campaign delivery schedule
- Shopper journey maps by segment
Audience Reach Planner
Size the Audience Before You Spend.
Estimate how many shoppers match your target segment by region, store type, product affinity and timeframe before
launching a campaign.
What You Can Plan
- Total unique reach
- Frequency by channel (in-store, on-site, off-site)
- Store-level delivery capacity
- Predictive basket-level delivery capacity
- Budget vs. impact forecasting
Why It Matters
You don't just want to buy impressions, you want to buy media that delivers sales. This tool shows what you'll likely get, based on predictions, actual behavioral data and past campaign benchmarks.
Real-World Usage
Category Entry Points
Identify the Moments That Matter in Your Category.
Discover when and how shoppers enter a category, what triggered them, what their mission was, what preceded the
purchase and what else they purchased.
Why It Matters
Category Entry Points are the real-world equivalents of mental availability triggers or search keywords. We help you own and grow those moments across formats, moments, and missions.
Examples of Category Entry Points
Audience Insights
See the Full Picture of Who Your Shopper Is.
I dashboard view of any audience segment: size, location, preferred store formats and specific stores, shopping missions, visit frequency, propensity to visit, propensity to buy, media channel relevance, top categories, brand & category affinities, and household characteristics.
Why Brands Use It
To understand where the growth is hiding, whether it's frequency drivers, basket expanders, or cross-category
affinities.
Predictive Audiences
We Predict Who Will Buy, Before They Even Walk In.
Our Al continuously scores every shopper with a Propensity to Visit and Propensity to Buy per category. These
scores are updated daily, store by store. Use Channel Relevance Score to choose the right channel to run your
media campaign and influence shoppers before they walk in stores or during their visit.
What Brands Can Do
- Launch a campaign only targeting shoppers with high purchase intent
- Target shoppers who are about to enter a new category
- Adjust media budgets and frequency based on daily audience fluctuation
How Predictive Audiences Work
- Audience segments are built every 24 hours before activation
- Campaign auto-optimized toward peak conversion windows
- Predictive cohorts tracked week-over-week
- Media campaign success is looped back into Al models to optimize predictions
Lookalike Audiences
Find More Shoppers Like Your Best Buyers.
Footprints Al builds Lookalike Audiences based on real in-store behavior, not guesswork. We analyze what, where,
and when your best customers buy, then find others who shop the same way in new communities.
- Built from actual shopping missions, basket data, and store visits
- Tailored per store, format, and catchment area
- Updated weekly to reflect changing habits
- Activated across in-store, on-site, and off-site channels
Why It Works
You scale smarter, not broader, reaching people with a real propensity to buy.
Media Campaign Planning
Plan Most Effective Retail Media Campaigns in Minutes.
An intelligent planning tool that combines audience targeting, available media inventory, campaign timing, and outcome forecasting. All in one place. Your retail media campaign objective is backed by years of behavioral data & Al.
What Brands Get
- Media plan templates for each goal (sales, leads, awareness)
- Suggested formats and channels
- Suggested stores and their surrounding communities of shoppers
- Forecasted reach, budget, and ROAS
- Activation windows and pressure settings by week
Why It Works
You're not building media plans from scratch. You're starting from real outcomes and working backwards.
