Overview
Choose from a full suite of retail-ready ad formats, delivered across every retail surface, powered by real shopping behavior, and measured from exposure to action.
All formats are designed to serve one of three goals: Boost Sales, Generate Leads, or Drive Awareness. All formats can be activated in-store, on-site, off-site, or across them all in a single flow.
Every ad format runs on behavior-based targeting. Every placement is timed to real-world shopper journeys. And every result is tracked back to sales, leads, or brand recall, no matter the surface.
Build Your Retail Media Plan
Sponsored Product Ads
Use it to win visibility in search or shelf
Available on On-site search, Scan & Go mobile, Loyalty
Measured in click-through, add-to-cart, conversion, in-store sales
Display Ads
Use it to drive conversion or promo awareness
Available on mobile, web, digital screens, Wi‑Fi, POS, self-checkout, kiosks, emails, managed social media
Measured in engagement, click-through, conversion, in-store sales
Video Ads
Use it to build recall and emotional impact
Available on mobile, web, product pages,
digital screens, CTV, DOOH
Measured in completion rate, brand uplift, ad
recall, engagement, click-through,
conversion, in-store sales
Audio Ads
Use it to activate in-store shoppers in real
time
Available on In-store radio, app streaming
Measured in attention time, brand uplift, ad recall, in-store sales
Lead Ads
Use it to capture interest from high-intent
shoppers
Available on mobile, web, direct comms
Measured in click-through, cost per lead, conversion, cost per acquisition
Social Ads
Use it to extend targeting to social platforms
Available on retailer managed Meta, Google,
TikTok
Measured in reach, cost per action, leads
DOOH Ads
Use it to extend targeting to DOOH
Available on digital billboards
Measured in reach, impressions, ad recall, in-store sales
CTV Ads
Use it to extend targeting to CTV
Available on connected TV and streaming
apps
Measured in reach, impressions, ad recall, in-store sales
Text Ads
Use it to use direct messaging to generate actions and conversions
Available on web browser notifications, mobile notifications, SMS, WhatsApp
Measured in reach, impressions, click- through, cost per action
Sponsored Product Ads
Be the first brand shoppers see when they search or scan.
Sponsored placements surface your product at the top of retailer app or web search results or Scan & Go interfaces. Perfect for brand recall and basket conversion.
Sponsored Product Ads
- On-site search results
- Scan & Go product lists
- Loyalty product recommendations
- Product detailed page recommendations
- Smart shopping cart recommendations
- Wi-Fi captive portal recommendations
Why Brands Use It
It converts shopper intent into action at the exact moment of interest.
How It’s Measured
- Reach & Impressions
- Click-through rate
- Add-to-cart rate
- SKU-level conversion
- In-store sales uplift
Performance Benchmark
Up to 18×
ROAS for category leaders
3×
higher conversion rate than organic listings
Display Ads
BKeep your brand top-of-mind throughout the shopping journey.
Static or rich-media placements shown on high-attention screens across the app, web, in-store screens, and off-site channels.
Sponsored Product Ads
- Retail web and ecommerce banners
- Retail app banners
- In-store screens, including shelves and Point of Sale
- In-store Wi-Fi portal
- Self-checkout screens
- Smart carts
- In-store kiosks
- Banner inserts into emails and newsletters
- Banners and sponsored posts on retailer managed social media channels
Why Brands Use It
Ideal for pushing offers, promotions, new SKUs, or seasonal products. Good fit for both endemic and non-endemic advertisers.
How It’s Measured
- Reach & Impressions
- Click-through rate
- SKU-level conversion
- In-store sales uplift
- Completion rate
- Viewability
- Brand recall studies
- Impact on visit-to-purchase rate
Performance Benchmark
5× to 8×
ROAS
3.5×
higher engagement
than standard ads
Video Ads
Make shoppers feel something before they choose.
Short-form or long-form video ads that run inside retailer web, apps, on product details pages, digital screens, or on
Connected TVs, streaming apps and Digital OOH, are tied to your campaign audience.
Where It Shows
- Retail web and ecommerce video banners & sponsored product videos
- Retail app video banners & sponsored product videos
- In-store screens, including shelves and Point of
Sale - In-store Wi-Fi portal
- Self-checkout screens
- Smart carts
- In-store kiosks
- Video banners inserts into emails and
newsletters - Video ads inserted in sponsored posts on
retailer managed social media channels - Sponsored videos on CTV and streaming apps
- Sponsored videos on DOOH screens
Why Brands Use It
Build brand equity and emotional recall. Prime the purchase before it happens.
How It’s Measured
- Reach & Impressions
- Click-through rate
- SKU-level conversion
- In-store sales uplift
- Completion rate
- Viewability
- Brand & ad recall uplift
- Impact on visit-to-purchase rate
Performance Benchmark
5× to 8×
ROAS
3.5×
higher engagement
than standard ads
+35%
Ad recall uplift on exposed vs control
Audio Ads
Reach shoppers while they shop, without fighting for their eyes.
Dynamic audio ads inserted into in-store radio or app audio streams, personalized by store, time, and audience.
Where It Shows
- In-store radio
- Mobile app streams
Why Brands Use It
You get 100% attention without screen competition and can shift basket intent in real time. If synchronized with all in-store screens in real time, can provide up to +70% ad recall (within a full store take-over format) and up to 80% conversion rates.
How It’s Measured
- Reach & Impressions
- Click-through rate
- SKU-level conversion
- In-store sales uplift
- Completion rate
- Attention
- Brand & ad recall uplift
- Impact on visit-to-purchase rate
Performance Benchmark
5× to 8×
ROAS
3.5×
higher engagement
than standard ads
+35%
Ad recall uplift on exposed vs control
Lead Ads
Capture shopper interest before they leave the buying cycle.
Pre-filled forms with shopper's data and purchase intent triggered by targeting and specific offers. These are served across interactive screens, apps, web & Wi-Fi portals and they capture premium leads for endemic & non-endemic advertisers, while making sure retailers retain their traffic.
Sponsored Product Ads
- Web pages
- App screens
- App interstitials
- In-store interactive screens
- In-store Wi-Fi portals
- Email, WhatsApp, SMS
Why Brands Use It
You get 100% attention without screen competition and can shift basket intent in real time. If synchronized with all in- store screens in real time, can provide up to +70% ad recall (within a full store take-over format) and up to 80% conversion rates.
How It’s Measured
- Reach & Impressions
- Click-through rate
- SKU-level conversion
- Cost per lead
- Lead-to-conversion ratio
Performance Benchmark
50%
lower CPL vs Meta Lead Ads
96%
pre-qualified match accuracy
Social Ads
Reach the same shoppers when they engage with content, brands and connections.
Use Footprints Al audiences to deliver ads across Meta, Google & TikTok, YouTube, powered by retail shopping
insights.
Sponsored Product Ads
- Retailer managed Facebook page & Instagram
account - Retailer managed Google Business Location
profile - Retailer managed TikTok account
Why Brands Use It
Connect retail audience insights to retailers' social channels. Outperform generic interest targeting.
How It’s Measured
- Reach & Impressions
- Click-through rate
Performance Benchmark
2×
higher conversion than interest-
based social ads targeting
Up to 30%
uplift in lead conversion
DOOH Ads
Surround your shoppers on the move. With the same precision as digital ads.
Target your audiences on digital billboards across cities, malls, and transit zones based on their predictive shopping
behavior and store proximity.
Sponsored Product Ads
- Urban billboards
- Retail parking lots
- Shopping centers
- Metro & transit screens
Why Brands Use It
Drive top-of-funnel awareness across the full shopper journey.
How It’s Measured
- Reach & Impressions
- In-store sales uplift
- Brand & ad recall uplift
Performance Benchmark
70%
higher personalization, relevance & impact rate than disconnected DOOH
3.2×
higher recall in exposed shoppers communities
Connected TV Ads
Bring sponsored products & brand stories into living rooms, using real shopper data.
Deliver video ads to Connected TVs targeting verified Footprints Al audiences, synced with in-store and online
behavior.
Sponsored Product Ads
- Smart TVs
- Streaming platforms
Why Brands Use It
Perfect for high-attention storytelling, product education, or pre-visit recall.
How It’s Measured
- Reach & Impressions
- Click-through rate
- In-store sales uplift
- Brand & ad recall uplift
Performance Benchmark
91%
viewability & relevance rate
+28%
brand lift in FMCG brand recall studies
Text Ads
Reach the Right Shoppers. Grab Their Attention. At the Right Moment.
Send personalized notifications to shoppers while browsing in-store & online or based on their past shopping behavior. Optimize conversion rates. Delivered as native push notifications, SMS, or WhatsApp messages, based on consent and context.
Where It Shows
- Retailer mobile app notifications
- Retailer web & ecommerce
- SMS campaigns for store proximity & in-store activations
- WhatsApp messages with product offers or trial invites
- Retargeting flows after missed conversion
- Just after purchase flows
- Pre-purchase flows
Why Brands Use It
This is the “last mile” of omnichannel media. The fastest way to engage and convert a predictive audience, a real time shopper behavior or re-engage a warm prospect and push them to action, without waiting for them to see another ad.
How It’s Measured
- Reach & Impressions
- Click-through rate
- SKU-level conversion
Performance Benchmark
80%
open rate
35%
response rate
Average response time
under 8 minutes from send to action
