HOW TO Choose your marketing objective from the predefined recipes – Increase Cross Shopping

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.

Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes.

In this HOW TO section you will find out more about the Increase Cross Shopping Objective.

Another feature of Footprints for Retail platform is that through the Retail Analytics module we provide the reading and identifying the branded dots on the shopper’s journey map. Also known as cross-shopping analysis.

What makes us stand out from the crowd is our system’s capability to understand the visitors flow from one store to another, or from one area to another.

Check out below to see what the screen from your Retail Analytics would look like.

These capabilities allow our system to build two types of dynamic data/segments:

a)The affinity of certain brands and categories with a certain profile (defined as Interests);

b)The segment of people that have a certain brand as an anchor for their visit.

Both these data types would allow you to create campaigns that are promoting cross-shopping behavior for the next best shop they should visit. This way, you will reach your shoppers’ demands for a richer online interaction, and will increase the cross-channel purchase and return options.

In order to choose this type of objective for your marketing campaign you need to follow two steps:

Step 1. Select Campaign Set-Up Section

Go to the left-hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed in the Create New Campaign Section.

Step 2. Choose your campaign objective

From the drop-down list, you have to select the Increase Cross Shopping campaign objective.

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