Your Audience.
Every Channel.
Zero Waste.

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Boost Sales

Reach the same shopper across in-store screens, audio, mobile apps, retailer sites, direct comms, social, DOOH, and connected TV. Delivered in real time, when and where it matters most. With full control and attribution.

Unlike generic shopper marketing, programmatic, or social ads, Footprints AI campaigns are built on verified shopper behavior and closed-loop measurement, so you know who you reached, what they did, and what it drove in-store and online.

Omnichannel, Not Multi-Channel

Most retail media stops at on-site banners, linear digital screens or social retargeting. Footprints AI goes further by connecting physical stores and digital channels (offline and online) into a single, orchestrated campaign flow. You activate one audience across every moment in the path to purchase, measured from exposure to outcome.

Channel What It Does for Brands
Measured In

In-Store

Reaches shoppers at the point of decision via screens and audio

SKU-level sales uplift, attention

On-Site

Converts high-intent traffic inside retailer apps and sites

Engagement, add-to-cart, purchase, leads

Off-Site

Extends reach to the open web, direct, social, DOOH, and CTV

Leads, conversions, brand recall

All channels are orchestrated from the same control panel. No silos. No gaps.

In-Store

Reach Shoppers at the Shelf - When They’re Ready to Act

What It Includes:

Digital screens near category hotspots

In-store radio with dynamic ad insertion

In-store mobile app notifications and ads

Scan & Go and app-integrated sponsored product recommendations

QR-enabled smart shelf activations

Sponsored placements in self-checkout, payment terminals, smart carts

Interactive kiosks

In-Store digital sampling

Wi-Fi portals

Campaigns dynamically delivered by minute, hour, day, store, and audience type

Why It Works:

In-store attention is 5× higher than digital, and no other surface is closer to the moment of purchase. We activate brand messaging on the exact screen, at the exact time, when high-propensity shoppers are present.

Measurement:

  • Attention uplift
  • Real-time impact by product and store
  • Second-by-second correlation between ad and shopper exposure
  • From entrance to checkout shopper tracking & SKU-level attribution

Real-World Stats:

75%

more attention than static signage

5%

SKU share uplift

10%

basket incidence uplift

One Audience. All Surfaces.
One Dashboard.

Footprints AI turns fragmented channels into a connected ecosystem. Every message is shown to a verified audience. Every impression is tied to sales, leads, or brand uplift. With real-time orchestration and closed-loop attribution.

Plan a Full-Funnel Omnichannel Campaign

On-Site

Be Seen by Shoppers Already in Retail Browsing Mode

What It Includes:

Homepage takeovers

Category banners

Personalized product placements

Sponsored search

Sponsored product videos

Dynamic offers in app

Sponsored offers, dynamic vouchers, and loyalty-linked promotions.

Why It Works:

Shoppers browsing the retailer’s site or app are already in a decision cycle. We ensure your product is the one they see first and most often at the moment it counts.

Measurement:

  • Engagement rate
  • Add-to-cart rate
  • Click-through rate
  • Purchase conversion
  • ROAS by placement and category

Real-World Stats:

3.5x

engagement vs. standard display

15x

ROAS on high-context display

95%

visibility on top-performing retail media apps

Off-Site

Reconnect with Your Shopper Beyond the Store

What It Includes:

Open web programmatic

Sponsored posts on managed social media like Meta, TikTok, YouTube

Direct comms via email, SMS, WhatsApp

Brand messaging on connected TV

High-frequency exposure on DOOH during high-propensity windows nearby each store

Why It Works:

The same audience that browsed your category in-store or online can be reached again across digital and physical touchpoints. This isn’t guesswork, it’s a direct connection between interest, life stage and preferences of people living in the proximity of specific stores and their shopping behaviors.

Measurement:

  • Cost per lead
  • Brand recall uplift
  • View-through conversion
  • Clickthrough rate

Real-World Stats:

50%

lower CPL vs. Meta Lead Ads

70%

more engagement when using retail behavior data to power off-site targeting

One Audience. All Surfaces.
One Dashboard.

Footprints AI turns fragmented channels into a connected ecosystem. Every message is shown to a verified audience. Every impression is tied to sales, leads, or brand uplift. With real-time orchestration and closed-loop attribution.

Plan a Full-Funnel Omnichannel Campaign

Book a strategy call, and we’ll show you what sales, leads, or uplift to expect before you spend a single euro.

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