Retail media just set a new benchmark—and made history. In the first year the IAB MIXX Awards introduced a Retail Media category, Footprints AI, together with Intersnack’s Chio Chips and retail partner Profi (Ahold Delhaize), captured the inaugural prize for an AI‑powered, omnichannel campaign that proved data‑driven precision can out‑perform traditional advertising by a wide margin.
"Win & Press Play on Fun”: Turning Every Bag into an Entry Ticket
- Challenge – Crowded salty‑snack aisle, declining engagement.
- Goal – Convert 35 % of digital traffic using only 6 % of the media budget.
- Concept – Every pack = an instant entry for VIP UNTOLD festival tickets, iPhone 15s, MacBooks.
Video: How Retail Media Crunched the Competition
Omnichannel Precision Powered by Footprints AI
- AI fused store transactions, proximity signals & digital behavior → 100 % behavioral profiling.
- Real‑time optimisation pivoted to 30‑55 y/o DINK & Young Couples, the highest‑converting segment.
Results: When Data Drives Relevance, Chips Drive Revenue
- +12 % sales lift in campaign stores (+9 % control).
- 48 % of all digital conversions originated from retail‑media touchpoints.
- 16× ROAS vs. traditional channels on just 6 % of total spend.
Why This Matters for Brands & Retailers
Retail media closes the loop between attention and transaction. With AI‑driven audience targeting, brands can capture shoppers at the exact moment of decision, while retailers create a high‑margin revenue stream.
Thank You to Our Partners
A huge shout‑out to Intersnack for the trust, Profi (Ahold Delhaize) for flawless execution, and the IAB MIXX jury for recognising the impact of data‑driven retail media.
Ready to Elevate Your Own ROAS?
Talk to Footprints AI about launching a full‑funnel retail media network in under three months—and turn shopper data into measurable sales!
.png)
