Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center. This revolutionary platform empowers retailers to create targeted, personalized campaigns that drive meaningful engagement and measurable results.
Choosing the Right Marketing Objective
Within Footprints for Retail, you have the possibility to choose from our pre-designed Campaign Automation recipes, which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes, each tailored to help you achieve a specific marketing goal, whether it's driving in-store traffic, increasing cross-shopping, or enhancing event attendance.
Measuring Visitor Satisfaction
While running your marketing campaign, you may easily get caught up in website traffic numbers, conversion rates, ROI, and other similar metrics that indicate how well you have engaged with your audience until now. However, if you are interested in the future growth of your business and want to measure the appreciation of your shoppers, the Measure Visitor Satisfaction campaign allows you to ask for their feedback to better meet their needs and expectations.
This particular campaign type is using the Net Promoter Score (NPS) collection form (including an automatically created landing page) to collect the rating from specific audiences, such as people who just left the shopping center or a particular tenant. Tracking how likely your customers are to recommend your business after interacting with your services or products is an essential step towards a better customer-driven culture, providing you with highly valuable insights into your shopper's needs and interests, as well as the obstacles that may interfere in this process.
According to a recent study by Bain & Company, companies with a high NPS score (above 50) experience twice the growth rate of companies with a low NPS score (below 0). By leveraging the Measure Visitor Satisfaction campaign within Footprints for Retail, you can gain a deeper understanding of your customers' perceptions and use this data to drive strategic decision-making and continuous improvement.
Turning Feedback into Action
You may use the data generated by NPS to track business performance over time, classify your audience based on their feedback, and run future marketing campaigns that address their specific needs and pain points. For example, you can segment your audience into "Promoters," "Passives," and "Detractors" and tailor your messaging and offers accordingly.
Promoters, who are highly likely to recommend your shopping center, can be targeted with loyalty programs, exclusive events, or early access to new offerings. Passives, who are neutral in their sentiment, may require more personalized outreach and incentives to become advocates. Detractors, who are unlikely to recommend your business, should be a priority for understanding and resolving any underlying issues they may have experienced.
By closing the feedback loop and demonstrating to your customers that their opinions matter, you can foster a stronger sense of brand loyalty and advocacy, ultimately driving long-term growth and success for your shopping center.
Note: This recipe is currently being updated and will be available soon.
Related Reading
- HOW TO Choose your marketing objective from the predefined recipes – Drive In-Store Traffic
- HOW TO Choose your marketing objective from the predefined recipes – Increase Cross Shopping
- HOW TO Choose your marketing objective from the predefined recipes – Increase Event Attendance
- Closed-Loop Measurement: How Retail Media Proves Sales Impact
- How Audience-Based Buying Defines the Future of Retail Media?
