Step 1: Indoor Shopping Behavioural Profiling: Footprints AI collects customer behavior data from indoor shopping environments using ambient connectivity and mobile sensors.The collected data is processed using machine learning algorithms and building information mapping to generate indoor paths.The algorithms also create affinity profiling, behavioral clusters, and predictions for individual shoppers.
Step 2: Online Behavioral Profiling: Footprints AI collects user identity and profiling data from all digital channels to create a comprehensive 360-degree shopper profile view.
Step 3: Offline-to-Online Fusion: Footprints AI's proprietary AI technology combines offline and online customer data to create a comprehensive view of customer behavior.
Step 4: Monetisation: Retailers can monetise their offline-to-online customer data through retail media.
Step 5: Prediction and Targeting: Retailers can use Footprints AI to predict, target, and sell based on customer behavior, both online and in-store.
- Launch their Retail Media Network with lower costs, faster time to market and increased profits, giving our customers a competitive advantage in the market.
- Generate 10x more profits from retail media, fully scalable and 10x faster.
- Significantly improve the efficiency of their retail media offering towards retail brands and media agencies.
- Know who all their customers are, beyond the 15% that registers their data into apps and loyalty programs, and programmatically discover new communities where to expand.
Improved customer acquisition costs with up to 50%. Driving 5x-8x more efficiency with close-loop ads and just before shopping ad campaigns with short term results and attribution of ad-driven sales.Increase in-store sales with short term ROAS results.
OUR PILOT PROJECT OFFER TO RETAILERS INCLUDE A CO-LAB PROJECT TO ENABLE YOU TO:
- Understand more about your customers beyond their in-app registration and transactions data;
- Predict their omnichannel path to purchase;
- Influence their shopping behavior across the entire path to purchase using Retail Media.
This Pilot project has a 3-month duration and will run in 3 of your business locations.When it comes to business results, we are going for 3 key success metrics: CTR uplift, uplift in visits, uplift in sales.
OFFER DETAILS:
A 3-month pilot project that demonstrates Footprints AI capabilities, with a more collaborative & flexible way to start our collaboration.In this stage we will operate Footprints for 3 stores during a 3-month period of time. Deliverables during these 3 months:
ADVANCED ANALYTICS:
- OFFLINE traffic analysis through behavioral profiling to turn 85% of anonymous traffic into audience profiles that show us WHO THEY ARE, WHAT THEY DO, WHAT THEY WANT, WHAT THEY NEED in the 3 stores.
- ONLINE traffic analysis through behavioral profiling to transform 85% of anonymous traffic into audience profiles that show WHO THEY ARE, WHAT THEY DO, WHAT THEY WANT, WHAT THEY NEED from the 3 shops
- Behavioral analysis, cross-shopping and offline traffic predictionAnalysis of the online search and shopping behavior of the population in the vicinity of the stores
- Analysis of the online search and shopping behavior of the population in the vicinity of the stores
AUDIENCES: Generation of retargetable audiences with advertising or personalized contentPredictive audience generation for:likelihood that these customers will convert into customers (Propensity to Buy) - THE RIGHT CUSTOMERlikelihood that these customers have an affinity with a particular product - THE RIGHT MESSAGEbest media channel to approach them through and the best time - THE RIGHT CHANNEL & THE RIGHT TIMElikelihood that these customers will visit one of the stores specifically (Propensity to Visit) or one of the online conversion channels (web or mobile)
CAMPAIGNS: to use these predictive audiences in digital marketing campaigns (web ads, Emails, SMS, Facebook Ads, Google Ads etc.) by connecting Footprints with your channelsreport real-time results, including the profile of customers who click and convert on campaigns, plus where they are located on the map evaluating results (success metrics):uplift in Clickthrough Rateuplift in trafficuplift in sales (directly related to the product(s) promoted)
With the Launch plan, physical retailers enable their indoor & digital infrastructure to track, collect & transform their most valuable asset, intention-based customer behavior data, into highly efficient retail media audiences. This data reflects customers' shopping intentions and can be transformed into valuable insights about how customers are likely to behave in the physical retail. This data becomes the most valuable asset for retailers once it starts fueling the predictive multi-channel ad campaigns influencing the entire path-to-purchase of customers and allowing retail brands advertise more effectively.Advanced Analytics:Provides retailers with valuable insights into consumer shopping habits.Generates comprehensive daily, weekly, and monthly retail analytics reports.Brings valuable audience insights and digital behavior patterns of shoppers.Generates advanced insights into the mobility of people in retail properties.Customer Data & Audience Management:Helps retailers know all their customers, beyond registered data and transactions.Offers a single customer view of physical and digital shopping behavior.Allows for prediction and creation of predictive audiences.Automatically includes new customers in their specific predictive behavioral cluster.Omnichannel Media & Campaign Management Automation:Enables retail brands to create, target, run, and pay for omnichannel media campaigns.Personalizes the omnichannel shopping journey for all customers in real-time.Collects sales opportunities and transactions in real-time.Provides real-time measurement and closed-loop attribution for ad campaign effectiveness.Identifies patterns and trends in campaign data to improve efficiency and ROI.
With the Expand plan from Footprints AI, you can expand your retail media capabilities and become a media-driven company with a fully omnichannel retail media network offering on the media market. Footprints AI comes with full capabilities for an end-to-end omnichannel and self-service retail media network.
Expand your retail media network offering with Footprints AI and enjoy the following benefits:New Revenue Stream: Generate a new revenue stream from Retail Media or significantly improve your current Retail Media offerings.Fast Launch: Launch your Omnichannel Retail Media offering in just 3 months.Increased Profits: Generate 10x more profits from retail media that is fully scalable and 10x faster.Improved Efficiency: Significantly improve the efficiency of your retail media offerings towards retail brands and media agencies.Comprehensive Customer Understanding: Know all your customers, beyond the registered data and transactions.Predictive Audience Creation: Predict future shopping behaviors and automatically create predictive audiences.Omnichannel Campaign Management: Create, target, run, and pay for omnichannel media campaigns in a full self-service model.Real-time Personalization: Personalize the omnichannel shopping journey for all customers in real-time.Measurement and Attribution: Provide real-time measurement and closed-loop attribution for ad campaign effectiveness.
Are you looking to expand your retail media capabilities and become a media-driven company? Footprints AI has the solution you need. Our AI-Native Retail Media platform is designed to help retailers launch their fully omnichannel retail media network offering in just 3 months. Our platform uses in-store customer intention data to predict and influence physical retail sales more profitably, providing brands with the ability to target media audiences based on their predicted physical shopping behavior and different stages of their purchasing journey.
